Trademark24 - Established 1997

Branding Is Your Silent Business Ambassador

Registering a Trademark

If you don't have a great brand name yet, what are you waiting for..?

Register Your Trademark For Only R1,950.00

Including a comprehensive registrability search !

Go to: Provisional Patents and New Company Registrations

Free trademark search


FREE Trademark Search
  • Our free preliminary trademark search is done on the official database of CIPC, the registry of trademarks in South Africa. This is the first step to quickly assess whether your proposed trademark might be available for registration - even if your proposed trademark does not appear on the list we will send you, the results should never be used for registration purposes.


  • A trademark identifies the goods and / or services of the owner of the mark. It provides protection to the owner of the mark by ensuring exclusive rights to use it to identify goods or services, or to authorize another to use it in return for payment.
  • A trade mark may consist of words, numerals, drawings, signs, symbols, colours or combinations thereof.
  • Your trademark can be a brand name, a slogan, a logo or a specific shape or a combination thereof, for example:
  1. Brand name e.g. Coca Cola or Aquafresh
  2. Slogan e.g. Let your fingers do the walking
  3. Logo (or device) e.g. the McDonald's "M"
  4. Specific shape e.g. the Coca Cola bottle
  5. Colour e.g. the Edgar's red square
  • A trademark is a capital asset and your business's most important marketing tool. The consumer identifies your company's goods and services with the distinctive features of your trade mark and may lead to brand loyalty.
  • (All the trademarks on this website are registered trademarks and only used here to provide examples)



  • We provide a wide range of trademarks, companies and legalisation services to many attorney firms - contact us!
Trademark registration services


  • Free trademark check
  • Industry standard availability trademark searches
  • Preparation and filing of trademark applications by qualified trademark attorneys
  • All for R1,950.00 inclusive per word mark or logo
  • Personalised quotes to suit your needs and budget


  • You need to determine whether another business is already using a trademark that’s identical or similar to the one you want to use to ensure that you won’t violate someone else’s trademark rights.
  • If you are sued by a trademark owner for using its trademark, at the least you can be forced to stop using the trademark. Depending on how long and extensively you’ve used the business or product name, it could be costly — you could have to change products, brochures, letterhead, business cards, signs, advertisements, and your website.
  • And, if you use a previously registered trademark improperly, a court will assume you knew it was registered, even if you did not. This means that you will be cast in the role of a “willful infringer.” Willful infringers can be held liable for large damages and payment of the registered owner’s attorney fees.


  • You will get the exclusive rights to use your trade mark in respect of the goods or services for which it was registered. This will prevent unauthorised use of your trademark.
  • Registered trademarks and pending applications are reflected in the official trademark register at CIPC and your brand now becomes visible to others. Consumers will also become familiar with your brand and start identifying your goods or services with the brand.
  • When you secure rights by registering your trademark, you will reduce your chances of becoming involved in potentially costly litigation if conflicting claims arise.
  • Your registered trademark can easily be commercialised through licensing agreements such as franchising. Remember, this is a valuable capital asset!

Registered trademark


  • We believe that every trademark is unique. Choose one of our package deals or we will give you a tailor-made quote for your individual needs. We will provide you with the best possible advice to get the most from your trademark investment. Register a trademark today!
  • Check out our package deals or we will assess your needs in full and help you to decide the best course of action for your specific requirements. Ultimately, you decide the extent of the protection you want.


  • Choosing a trademark that uses descriptive words of your business may not be effective enough to distinguish your brand name from another business. Combining a word with a graphic element is a clever way to make your trademark distinguishable and unique.
  • Keep these 10 rules of thumb in mind when deciding upon your trademark:
  1. Do not copy! In the long run this may be expensive if you are asked to withdraw your trademark.
  2. Do not select a trade mark which is descriptive of the goods, its character or its function (e.g. “braai” or “mate” or “friend”, for cooking utensils).
  3. Do not take a geographical name (e.g. a country, a city, a river, a mountain), a laudatory term (e.g. excellent, perfect, good, super or supa), or a surname (e.g. Smith, Brown). 
  4. Remember that a misspelling (e.g. “fyne” for “fine”) or a phonetic variation will not necessarily make a weak trademark stronger.
  5. Select a neutral word (i.e. neutral in respect to the goods or services). The best trademark is a coined word which has no meaning (e.g. EXXON).
  6. Simple and short is best.
  7. Your trademark should be easy to pronounce, read and remember.
  8. Keep in mind the pronunciation of the trade mark by other population groups (e.g. Afrikaans, or the languages of the growing black market).
  9. Research the translated meaning, if any, of your proposed trademark. A negative meaning may be disastrous in an advertising campaign.
  10. Your trademark should be easy to reproduce in printed or other forms of media.
Register a Trademark

Trademark24 - Branding Is Your Silent Business Ambassador