Trademark24 makes It easy and Affordable To Register Your Trademark

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Trademark Registration Package With Comprehensive Search

R2,195.00 per word mark in one class - great discounts for added logos & slogans!

Satisfied customers

® We Do It Right

Prevent Costly Mistakes

We do it right -  Over 80% of  trademark applications rejected by CIPC are because of infringements, submission errors or incorrect classes. We can prevent potential disappointment and costly mistake

Trademark Search Specialists

Trademarks should be comprehensively searched in the relevant classes. We are the only qualified independent trademark searchers in South Africa. Our clients include well-known law firm. Results in 24 hours.

The Affordable Alternative

Don't pay attorneys' rates. We are your affordable alternative. Special rates apply for logos and slogans. Request a personalised trademark registration strategy designed to suit any budget.

✔ basic searches

✔ comprehensive searches                       (included in the package deal)

✔ logo searches

✔ CIPC special searches

✔ litigation searches

 proven track record

✔ correct classification

✔ maintenance of trademarks

✔ attorney referral network

✔ smart pricing - you don't pay for what you don't need

We assess your trademark and give options to suit your budget 

® How The 3-Step Process Works


  • Comprehensive searches are conducted on all the elements
  • A feasibility report is compiled and send to you
  • Expected Time Frame - 24 Hours


  • Your applications are filed 
  • The official confirmation and trademark number are forwarded to you
  • Expected Time Frame - 24 Hours


  • Your pending application(s) will undergo examination and must follow the procedures stipulated by the Trade Marks Act.  
  • You will receive your registration certificate as soon as this process is finalised.

“We keep track of the various procedures required by the registrar's office and comply with them on your behalf.

® Request A Quote

Request a trademark registration quote

“Trademark24 has a 98.9% rate of applications successfully accepted after examination. Find out more about our money back guarantee.”

® Search Before You Register

Order a comprehensive search

“A comprehensive search tells you if a competitor is already using your chosen trademark or a similar one.  It can also provide clues on how to expand trademark protection.” 

A comprehensive search is included in the package deal on each element of your trademark.

Alternatively, you can order a stand-alone search which will alert you to any possible conflicts or confusingly similar trademarks. Our searches comply with industry standards and are accepted by all trademark attorneys.

Order a comprehensive trademark search

 ® Trademark Rescue

Rescue a failed application

® Reasons Why You Should Register Your Trademark

 A trademark registration helps you to protect your business identity.

• A trademark registration protects you against others using the same or similar trademarks.

• A trademark registration is concrete proof of your legally protected rights.

• A trademark registration removes the need to rely on common law rights (passing off).

• Trademark registration protects against others who trade in the same, but defective goods/services. This may ruin your reputation.

• A registered trademark is an asset, it has value:  It may be licensed, it may be franchised, it may be sold.

® Good-to-Know Stuff About Trademarks

What are the differences between a basic search and a comprehensive search?

The Basic Search

  • Trademark applications based solely on a basic search have a failure rate of up to 80% or more.
  • The results are narrow - it does not check for plurals, synonyms, phonetic-, visual- or conceptual similarities.
  • Conflicting classes are ignored.
  • Only one database is searched.

The Comprehensive Search

  • Nearly a 100% of trademark applications are successful if a comprehensive search was done.
  • Our search methods comply with international industry standards. We search everything.
  • We search all conflicting classes.
  • We search on multiple databases.

What is a trademark?

  • A trademark identifies the goods and / or services of the owner of the mark.
  • A trade mark may consist of words, numerals, drawings, signs, symbols, colours or combinations thereof.
  • Your trademark can be a brand name, a slogan, a logo or a specific shape or a combination thereof, for example:
  • Brand name e.g. NIKE
  • Slogan e.g. Just Do It
  • Logo (or device) e.g. the NIKE swoosh
  • Specific shape e.g. the Coca Cola bottle
  • Colour e.g. the Edgar's red square

Tips for a good trademark

  • Choosing a trademark that uses descriptive words of your business may not be effective enough to distinguish your brand name from another business. 
  • Do not copy. In the long run this may be expensive if you are asked to withdraw your trademark.
  • Simple and short is best.
  • Your trademark should be easy to pronounce, read and remember.
  • Research the translated meaning, if any, of your proposed trademark. A negative meaning may be disastrous in an advertising campaign.
  • Your trademark should be easy to reproduce in printed or other forms of media.

What things can we trademark?

When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall.

It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already.

Think about these guidelines when scratching your head!

  • An invented or coined word without any meaning (ZAPPA)
  • An ordinary word that has no specific association or reference to the product or service for which it is used (WHITE HORSE for whisky)
  • A foreign (in South Africa non-English, non-Afrikaans or non-black language) word with a meaning non-relevant to the product or services (J’TAIME)
  • The name of the proprietor or founder of a company (DE BEERS)
  • The name of a famous person (COLUMBUS)
  • A name from mythology (NEPTUNE)
  • It may include initials (PS)
  • Be an acronym (SABC)
  • Can comprise numerals, with or without letters (3G), represented in ordinary letters / numerals or in special letters / numerals
  • And finally, a logo or a pictorial mark, with or without any wording.

Don’t rush this decision – your trademark is one of the most important investments in your business.  


“Branding Is Your Silent Business Ambassador"