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Trademark Registration

What Is a Trademark?

A trademark can be any word, sign, symbol or graphic that you apply to your company, goods or services to distinguish them from those of your competitors; for example, a brand, product or company name, or logo. A trademark can also be a combination of the above. Some things can't be trademarked.

Why Register a Trademark?

If you don't register your trade mark, then someone else can. This puts your business, product or service development at risk. Securing a registered trademark protects your brand and provides you with the tools to prevent someone using similar signs and riding off the back of your business.

The Trademark Registration Process


Comprehensive searches are conducted on all the elements of your trademark

We send you the results including a feasibility report

Time frame: 24 Hours


Your trademark applications are filed by third party practicing attorneys.

The official confirmation and trademark number are forwarded to you

Time frame: 24 Hours


Your application will undergo examination and the procedures stipulated by the Trade Marks Act must be adhered to 

Your trademark registration certificate is issued once these procedures are finalised

Prpfessional Trademark Searches



Professional Trademark Searches

Get peace of mind and advanced strategy

Make sure your trademark is available before you spend time and money applying.

A basic search is usually done free of charge. This will point to direct conflicts such as exact marks in the same class. 

Comprehensive searches are done by experienced, trained searchers and are far more in-depth than the basic search. A comprehensive search is done on all available databases and include confusingly similar marks in all conflicting classes.

Our clients include well-known law firms, legal consultants and brand managers.


Trademark Fees

This is a word mark 


from R2,195.00

comprehensive search, feasibility report and advice, government charges and application costs per word mark in 1 class. 

This is a word mark + logo  

from R2,600.00

two comprehensive searches, feasibility reports and advice, government charges and application costs per word mark & logo combo in 1 class.

*The above registered trademarks are used merely as an example and belong to the registered proprietor.Trademark24 claims no rights.

DIY Registration from R1,450.00

when you just want to apply without the benefit of a comprehensive search and feasibility report. This fee includes all lodging and government charges. Our attorney will apply on your behalf. 


Unsure of what you need? 

Request a cost assessment

Trademark Strategy

What you get

  • Comprehensive search and feasibility overview
  • Classification of goods and/or services
  • Preparation of the correct specifications of goods and/or services in the relevant classes
  • All lodging and government charges
  • Routine registration processing services
  • All advertisement fees and expenses and all expenses relating to the issuance of the Certificates of Registration.
  • Everything is included in our fees except for any objections or opposition proceedings which might arise.

Payment In Two Easy Installments


  • Choose the option from your quote which suits your budget
  • We require 50% deposit for work to start
  • We will proceed with the comprehensive search and feasibility report of your trademark


  • The final 50% is required when you are ready to proceed with the trademark application
  • You will receive your official trademark application confirmation and trademark number

Good To Know

What Are Trademark Classes?

Products (“goods”) and services are organised  according to specific categories, or “classes.” If you wish to use a trademark to cover more than a single product or service, and those products or services fall into more than a single class (for example, motorcycles and clothing) additional fees are required for each additional class. There are more than 80 000 products and services listed and each corresponds to a class.

Classification is complex - trademarks may need to be filed in more than one class and conflicting classes should be factored in.


“I have been using Trademark24 for all my trademark needs for the last 3 years and couldn’t be happier with their service and expertise. They’ve surpassed all of my expectations and customer service!”

Gareth Joubert, Founder & CEO of Mettleleather

Trademark registration

"Trademark24 protected my brand name as a fashion model and I can't be happier with the personal service and fantastic advice I received. I recommend them without reservation."

Aphiwe, fashion model and couturier

Trademark registration Clothing Brand

"I have dealt with Trademark24 for the past nine years and have secured my trademarks with no hassle."

Creator and owner of Liv-vape