TRADEMARK        
            REGISTRATION           

The Easiest Way To Register Trademarks

Trademark24 makes it easy and affordable to register your trademark

Registration Package R2,195.00 - includes comprehensive search & report

Before investing time and money, ensure the mark is available

Get a free basic trademark search

Order a free assessment with money saving options  

Order a cost assessment

Book a free consultation with one of our advisors 

I have questions



Our starter package includes:

  • Comprehensive trademark search + feasibility report.
  • free comprehensive search on an alternate trademark if your first one proved to be high risk
  • Classification of goods and/or services of your trademark.
  • Preparation of appropriate specifications of goods and/or services in the relevant classes.
  • All lodging and government trademark application charges.
  • Routine trademark registration processing services, excluding objections or oppositions.
  • All trademark advertisement fees and expenses and all expenses relating to the obtaining of the Certificates of Registration.


Over 25,000 trademarks searched and secured
 

S O M E  O F  O U R  C L I E N T S





Get it done right

 Prevent Costly Mistakes

Over 80% of  trademark applications rejected by CIPC are because of infringements, submission errors or incorrect classes.Prevent potential disappointment and costly mistakes.

Trademark Search Specialists

Trademarks should be comprehensively searched in the relevant classes. We are the only qualified independent trademark searchers in South Africa. Our clients include well-known law firm. Results in 24 hours.

The Affordable Alternative

Don't pay attorneys' rates. Special rates apply for logos and slogans. Request a personalised trademark registration strategy designed to suit any budget.


The process

STEP 1

  • Comprehensive searches are conducted on all the elements of your trademark
  • A feasibility report is compiled and send to you
  • Expected Time Frame - 24 Hours

STEP 2

  • Your trademark applications are filed 
  • The official confirmation and trademark number are forwarded to you
  • Expected Time Frame - 24 Hours

STEP 3

  • Your pending application(s) will undergo examination and follow the procedures stipulated by the Trade Marks Act 
  • You trademark registration certificate is issued as soon as this process is finalised


We keep track of the required procedures and comply on your behalf


Payment in two easy installments

FIRST PAYMENT

  • Choose the option from your quote which suits your budget
  • We require 50% deposit for work to start
  • We will proceed with the comprehensive search and feasibility report of your trademark

SECOND PAYMENT

  • The final 50% is required when you are ready to proceed with the trademark application
  • You will receive your official trademark application confirmation and trademark number


Good-to-know- stuff about trademarks

The differences between a basic search and a comprehensive search

The basic search

  • Trademark applications based solely on a basic search have a failure rate of up to 80% or more.
  • The results are narrow - it does not check for plurals, synonyms, phonetic-, visual- or conceptual similarities.
  • Conflicting classes are ignored.
  • Only one database is searched.

The comprehensive search

  • Nearly a 100% of trademark applications are successful if a comprehensive search was done.
  • Unlike some service providers, our search methods comply with international industry standards. We search everything.
  • All conflicting classes are searched.
  • We search on multiple databases.



What is a trademark?

  • A trademark identifies the goods and / or services of the owner of the mark.
  • A trade mark may consist of words, numerals, drawings, signs, symbols, colours or combinations thereof.
  • Your trademark can be a brand name, a slogan, a logo or a specific shape or a combination thereof, for example:
  • Brand name e.g. NIKE
  • Slogan e.g. Just Do It
  • Logo (or device) e.g. the NIKE swoosh
  • Specific shape e.g. the Coca Cola bottle
  • Colour e.g. the Edgar's red square

 

Tips for a good trademark

  • Choosing a trademark that uses descriptive words of your business may not be effective enough to distinguish your brand name from another business. 
  • Do not copy. In the long run this may be expensive if you are asked to withdraw your trademark.
  • Simple and short is best.
  • Your trademark should be easy to pronounce, read and remember.
  • Research the translated meaning, if any, of your proposed trademark. A negative meaning may be disastrous in an advertising campaign.
  • Your trademark should be easy to reproduce in printed or other forms of media.

 

What things can we trademark?

When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall.

It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already.

Think about these guidelines when scratching your head!

  • An invented or coined word without any meaning (ZAPPA)
  • An ordinary word that has no specific association or reference to the product or service for which it is used (WHITE HORSE for whisky)
  • A foreign (in South Africa non-English, non-Afrikaans or non-black language) word with a meaning non-relevant to the product or services (J’TAIME)
  • The name of the proprietor or founder of a company (DE BEERS)
  • The name of a famous person (COLUMBUS)
  • A name from mythology (NEPTUNE)
  • It may include initials (PS)
  • Be an acronym (SABC)
  • Can comprise numerals, with or without letters (3G), represented in ordinary letters / numerals or in special letters / numerals
  • And finally, a logo or a pictorial mark, with or without any wording